Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." It'd be totally lost on them, and I'd get some really confused looks.

So instead, I say, "I work on finding unique ways to attract people to my business. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!"

That usually resonates better, and that's exactly what lead generation is: It's a way of warming up potential customers to your business and getting them on the path to eventually buying.

Search Engine Advertising

Search engine advertising on Google AdWords is our primary main lead generation service. We’re a Google Partner Agency and our consultants have managed millions of pounds of advertising spend on Google’s search network. We know what it takes to generate leads from Google in the most competitive and complex business areas.

Social Media Advertising

We use social media advertising on sites like Facebook and LinkedIn to pin-point your target audience and reach them with engaging content. Social media ads let you put your brand in front of your target customers before they start to search for your products and services, giving you the competitive advantage.

Retargeting

If your product or service is complex or there is a lot of competition in your industry its likely your website visitors will convert into leads on their first visit to your site. We use retargeting technology to display advertising to visitors who have come to your site who we didn’t convert into a lead. Maximising your repeat visits and leads. lead gen B2B Lead Generation

Marketing B2B products and services in a science and an art-form. You need to reach not only the right organisations but the right people within those organisations, and at the right time. More often than not we find that when those people come to look for what you’re selling, they start with a Google search. We work out exactly what keywords they’re searching for and use Google AdWords to drive those visitors to your website. Once they’re on your site we optimise your pages to maximise the number of visitors who get converted into leads. We can also reach your exact target customer base through LinkedIn Advertising and retargeting. B2C Lead Generation

If you need to generate B2C leads Inbound360 can offer a range of lead generation solutions to drive highly targeted visitors to your website and convert them into new business enquiries. This starts with search engine advertising on Google and Bing but we can also reach your target audience on social networks like Facebook and Twitter or by advertising to them on content sites like YouTube or their favourite newspapers.

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer.